A Guide to SGP Pools

SGP pools (formerly Singapore Pools) are an increasingly popular form of sports betting that allow participants to place bets on various sporting events with fixed odds, which allows bettors to know exactly how much their bet stands to win if successful. This guide will cover the fundamentals of these pools including their operation and what bettors should consider before placing their bet.

International Game Technology PLC (“IGT”) through its subsidiary IGT Global Services Limited announced today a six-year agreement with Singapore Pools to supply their powerful central lottery system, Aurora. Aurora was developed specifically to drive innovation and profitability while providing reliable high volume transaction processing capabilities.

Singapore Pools operates over 300 authorized retail outlets nationwide and offers a diverse selection of lottery games such as Toto, 4D and Singapore Sweep; sports betting; responsible gaming practices are supported through self-regulating guidelines used throughout their operations.

Singapore Pools collected nearly S$9 billion in sales revenue during 2019/2020 financial year. Of this sum, about 70% was returned to winners while 22% went towards paying taxes to the government and 5% went directly to Tote Board initiatives for social service provision, community development initiatives, healthcare services provision and sports-sector initiatives.

Since its formation, this company has been dedicated to doing good for others and relied heavily on technology capital and expertise for good causes. Utilizing these assets, in 2018 iShine Cloud was launched providing other charities with affordable, integrated charity solutions delivered via secure cloud platforms.

Singapore Pools’ responsible gaming campaign relies heavily on digital signage to combat problem gambling among their customers, using messages and events displayed across a network of digital signs nationwide to remind players to play responsibly, limit winnings, and address gambling addiction. They also utilize PADS4 to notify them about current event results or betting updates.

Bizzdesign’s enterprise architecture platform provided Singapore Pools’ team with an easily navigable system to store processes, lifecycles and artifacts intuitively. This allowed the team to connect and view all information from one central place enabling better decisions when making changes to their business operations.

Singapore Pools’ team is currently focused on the integration of AI into their systems to bolster efforts with authorities to combat illegal gambling activities, while simultaneously developing and launching an online and mobile platform to facilitate customer onboarding, managing, and betting at any time – part of a plan to shift customer touchpoints away from counter service towards digital-first services that enhance customer experiences while increasing revenue streams.

Archives

February 2025
M T W T F S S
 12
3456789
10111213141516
17181920212223
2425262728  

Categories

Recent Posts